The Body Shop Essay Example for Free

The Body Shop Essay Body Shop is a brand with a difference. Marketers consider this brand as an Icon. Body Shop has created a brand image without the aid of conventional advertising. 2006 saw this iconic brand draw up serious business plans for India. Body Shop brand was created in 1976 in Brighton United Kingdom. The brand and the brand owner share a common personality that is very much linked to each other. Anita Roddick the legendary founder of the Brand created this brand from a small shop in UK started to support her family. Body Shop in India is sold through the master franchise Planet Sports . The brand is expecting to ramp up the operations to major metros by the year 2008. Body Shop is differentiated from other conventional cosmetics by the values that the brand adheres to and the brand image created through the unique association with those values. The brand is famous for its association with ethical practices and the environment friendly world view. The products reflects these values through the use of only natural ingredients and the products are never tested on animals. The ackaging and the merchandising are carefully prepared to highlight the brand values. For example , Body Shop uses refillable packs and recycled [recyclable papers. Although the use of refillable packs were used to keep the price low, it evolved into an element that reinforced the brand positioning. The brand also was careful in the messages displayed in the shop and other POP merchandises. The messages were simple, enthusiastic and informative. These elements made Body Shop a different cosmetic brand. The brand was essentially an extension of the founder herself. Anita Roddick is an ardent environmentalist and naturalist. Her views about the nature supported with her activities and associations created a positive reinforcement for the brand. Customers were seeing a brand that does things while others Just give hope. More over Body Shop was able to communicate with the customers at a higher level rising above beauty and fairness that other cosmetics talked about. There was honesty associated with the brand. The shops also reinforced this attribute. All the shops reflected an environment of honesty, excitement and fun. It is reported that Ms Anita Roddick takes personal interview with the franchises to ensure that they share the same passion with Body Shop principle. Although Body Shop is starting serious business with Indian consumers only now, the association with India dates back to the initial years itself. India was a sourcing partner for Body Shop during the creation of the brand. The success of the brand was because of the unique business model of Body Shop. The brand relies on PR and word of mouth to make sales. The Indian launch was also

American education Essay Example for Free

American education Essay Education in China is growing. Over the past years Chinas education system has been attempting, and been successful in improving the education in China. China for many years did not put much emphasis on education. China was more traditional, meaning they were more interested in farming and working. Prior the 1840 education in China was only for the elite, the high class. The main purpose of education was to train what China called gentlemen or high officials. This is the time of Confucius, a Chinese philosopher who introduced China to the Royal Examination System, which is used to select imperial officers. Chinas education was very rigid and it focused highly on technology thus China has a high rate of illiteracy. Early Chinese students were not very well rounded; they were limited in what they could study. For example a student of science would not know much about Humanities, and vice versa, a student of Humanities would not know much about science. This approach of learning narrowed the range of knowledge that a Chinese student might have. This would limit the students thinking and restrict their future development. When a student is limited in what he of she can do then that will dramatically decrease the number of jobs that they have to chose from. American education is a lot different than the early Chinese education. In America, school is for developing critical thinking skills. American education teaches students to apply what they learn in the class to the outside world. They teach students to think outside of the box and how to think deep and to apply critical thinking skills. Critical thinking is expected in America, as for China they are more knowledge focused. The Chinese function more on memorization of knowledge and facts, again this limits them in their thinking. Chinas education is based on training for entrance exams for college; this time of exams is known as black July. They memorize a lot of facts and then repeat them on a test. In America they teach how to apply what we learn to many different problems, to see if the students can figure them out. Chinas system is very competitive. The students compete with each other because there is limited space in college and there are limited jobs, in their marrow fields. This increases the pressure on the students, students at times commit suicide or run away from home and often suffer form depression because the pressure is so great on them, form their family and also themselves. Unlike most American students Chinese students are eager to learn and work really hard, they want to be the best that they can be for themselves and also for their family. China is making a lot of reforms on their education approach today. They are slowly adopting some of the western worlds principles. They are beginning to encourage students to study in more than one field, such as if a students is studying mathematics they also can, and often do study another subject such as science. This is broadening the students horizons and allowing them to be more rounded in their capabilities. This also increases the job types that they might be able to do. The Chinese are beginning to put more of an emphasis on critical thinking than they have in the years past. This takes some of the pressure off of the students and evens it out a little more, because if the cant find a job and all they have is one skill then they will suffer and be left out working maybe a low rate job. If a student has more flexibility in what he or she can do then there will be more options for them in the job field. The education systems of China and America are more and more beginning to resemble one another. A few differences that still exist today are that the American schools are more centered on the students and interaction learning while the China schools are more teacher- focused and lecture oriented. American schools also encourage the students to debate with the teacher and ask questions during class. China has a phrase called saving face; this means that the students would rather not know the answer than to ask a dumb question. Teachers dont encourage questions during class and dont allow much debate. There are both strengths and weaknesses to both Chinese and American education methods. Chinese students study hard and often. They are viewing school as a privilege and a competition while most Americans view school as boring and tiresome. While Americans struggle with memorization and discipline, they are strong in critical thinking. American students are more rounded and able to apply what they have learned too many different things, whereas the Chinese are somewhat limited. I would have to say that all in all both systems have their positives and their negatives but as the years progress, improvement in each country will also.

Main Factors That Attract Tourists To The Caribbean Tourism Essay

Main Factors That Attract Tourists To The Caribbean Tourism Essay Tourism has long been the primary industry on the majority of the Caribbean islands due to the largely incredible natural beauty and wildlife which attracts hoards of vacation hungry visitors all year long. (Sophia Southern, n.d.). Tourism accounts for a large amount of the Caribbeans economy and work force. The most important tourist centre in the Caribbean are Puerto Rico, the US Virgin Island, Jamaica, The Bahamas and Barbados. Tourists are attracted to the Caribbean for many reasons some of the main factors are: Geography The Caribbean which extends from the southern tip of Florida, pass the Gulf of Mexico and down to the north-eastern tip of South America, attracts a lot of visitors each year. The Caribbean has numerous landforms such as islands, mountains, waterfalls etc. Weather -The Caribbean has a tropical marine climate which gives it an all year round sunshine and this makes it perfect for the winter visitors. The equator gives the Caribbean temperatures `between 27-32Â °C. It is called marine because of the influence of the sea. During the day the sea is usually cooler than land. Winds blowing from the sea. This is one of the biggest reason why tourists are attracted to the Caribbean, The climate attract tourist to the Caribbean during the winter period their country Tourism activities in the Caribbean have traditionally centre around the promoting of coastal attractions: beaches, coral reefs, coastal water. Beyond the beauty of the beaches, its sparkling blue water and attractive coral reefs, there are lush tropical rainforest, volcanic, a rich cultural heritage Culture and Sandy Beaches The Caribbean culture is The white sandy beaches of the Caribbean islands are a magnificent sight to see and parallel to none. The Caribbean is well known for its fine grained, soft white sand The opportunities of water sports When tourist come to the Caribbean they want to try water activities such as swimming, sailing, and snorkelling Community-based Tourism Community tourism is not a recent phenomenon, it dates back to the early days of travel when travellers were accommodated in monasteries, inns, homes and hostels. Community tourism is dependent on the community itself its attitude towards tourist is recognition of the value of tourist business and the steps it takes to stimulate and promote it. It requires the involvement of the community as a whole and a strong working relationship with the tourism sector. Community-Based tourism exists and can only be successful when there is a participation of the community in which the product is located. There can be full participation meaning that the community controls tourism in their local or limited participation of the community personnel. (Teaching Tourism in the Caribbean, December 2000) Why Community Based tourism Jamaicans sometimes feel left out from the tourism industry and do not believe that they benefit from the tourism therefore it is important for individuals to become stakeholder as they will now have a reason to protect and sustain the industry. Community tourism is identify as an avenue to sustain growth, environmental sustain-ability enhanced visitor experience and community development. This would result in it being an inclusive industry where the benefits from tourism are spread more widely. (Team Jamaica, 2000) Benefits of Caribbean based tourism Increased employment both directly and indirectly. Increased opportunity for social and cultural intercourse. Increased income the improvement of infrastructure and enhancement of the community Improve quality of life Principles of Community Tourism Community Tourism is a new appearance. It is a spirit that spread throughout all sectors of the tourism industry. Community Tourism is about levels of relationships between the host country and the visitor. What is appealing to the visitor is found among the varied natural attractions, local resources and talents, and indigenous attributes of a community or area. Through visitor-community interaction, respective cultures are explored, ideas and information are exchanged, and new friends are made. (http://www.communitybasedtourism.info/en/community-based-tourism/community-based-tourism.asp, n.d.) Community Tourism fosters opportunities at the community level for local people wishing to participate more fully in the tourism industry. This may range from organising bed breakfast accommodation in a rural home to creating income-generating tourism opportunities for an entire village. Community Tourism is managed tourism in its profoundest sense, taking into account evolving travel trends in such areas as the environment, study and research, seniors travel and other special interests. Community Tourism products and services are geared to address these trends and to satisfy the interests of emerging travel markets. Key clientele includes: The mature market Study and Research groups, including schools, universities, colleges and research based organizations Church groups Environmentalists, botanist, ornithologists and nature lovers The independent traveller Afro-Americans Caribbean Nationals at home and abroad The vision of Community Tourism is to expose the local resources and talents, and make the concept a reality for local people. Community Tourism embraces eco-tourism, cultural tourism, adventure tourism, recreational tourism, geo-tourism, heritage tourism, health tourism, farm tourism and all the popular special interest tourism. Community-based tourism, therefore, is a combination of tourism products offered at a community-level to domestic or international visitors. In the Jamaican context, community-based tourism usually refers to visitor interaction with local people in the rural areas outside of the traditional resort areas. Community-based tourism does not mean that the rules that apply to traditional tourism sub-sectors do not apply them. The principles of health and safety for visitors drive tourism regardless of the setting in which the product is offered. Community-based tourism, however, offers a unique opportunity for Jamaica. The process of community-based tourism development if managed effectively has the potential to alleviate poverty and illiteracy. Community-based tourism also has the potential to develop the natural creative energy of Jamaicans by transforming average citizens into entrepreneurs. It can be used to develop strong partnerships by twinning existing traditional tourism entrepreneurs with aspiring non-traditional tourism entrepreneurs. It can be combined with the existing tourism product offerings to create a uniquely Jamaica experience. Community-based tourism can be a stand-alone venture or a partnership of the traditional and the non-traditional products blended with Jamaican charm, culture and heritage to create a community tourism spirit that culminates in a truly Jamaican experience. Community-based tourism can bring out the best in the Jamaican people In developing community-based tourism products it is essential to understand that: Local conditions, culture and knowledge will influence the outcome. Each community has its own identify and values. Tourism works within a system. The tourism system defines the rules for local tourism. Developing a business is a process. International standards play a significant role in product development and marketing. Each agency on the team has a specific role to play in the development of the community-based tourism product. Failure to learn the rules and to manage effectively and efficiently the process results in failure at the local and national levels. External Challenges Global competition for tourism business The forces of globalization advocate the free movement of goods/services, capital and labour by opening up the world markets for trade. Globalization has expanded global corporate reach and control. The challenge is that the region now has to invest in meeting international standards. Worldwide the hospitality industry is having difficulty attracting motivated and dynamic employees because of its image as primarily offering low pay, low status jobs, with long, demanding working hours and difficult working conditions. Modern technology is rapidly changing the way business is conducted in travel and tourism. With the increasing use of computers by businesses to gain competitive advantage and the dramatic increase in the use of the Internet by travellers, tourism businesses have to invest in the new technologies and train their people in the use of these technologies to remain competitive. The use of distance learning is revolutionizing campuses worldwide as, through the use of multiple technologies. Special attention needs to be paid to addressing the human resources needs of small, medium and micro tourism businesses in the region which make up the bulk of the sector, and which are locally owned and managed for the most part.. (Morgan, CTO, 2001)

The Great Work of Thomas Jefferson :: Politics Political Essays

The Great Work of Thomas Jefferson Thomas Jefferson was at the center of American history for more than half a century. He was a man of many talents, he was the author of the Declaration of Independence, and he was the third President of the United States. Thomas Jefferson had many talents. One of his talents was that he was an architectural engineer. With this talent he helped design many things like the city of Washington D.C., the University of Virginia, and his home called Monticello. He designed the rotunda for the University of Virginia library in 1821 (Greene 37). Another talent that he had was that he was a really good writer. Only Abraham Lincoln was equal in writing talents as Jefferson. It was said of Jefferson that he "could put words together and fashion them into a powerful weapon," (Greene 10). He also was a great educator. Jefferson would study fifteen hours every day when he was young, because learning was important to him, (Greene 11). He wanted people to have a chance to learn. So he started the University of Virginia. He planned the buildings and chose the teachers. He was known as the father of the University of Virginia, (Greene 40). He was one of the leading scientists of his day in America. He tried new ways of planting crops and raising animals, (Greene 37). He was one of the first farmers to grow tomatoes in the United States, (Greene 25). One of his other talents was that he was a creative inventor. He invented a machine that could write two copies of a letter at the same time. He invented a tiny elevator called a "dumbwaiter" to carry things up to his dining room from the basement. Jefferson also invented storm windows, a chair that turned, and much more, (Patterson 25). Jefferson was chairman of the committee to write the Declaration of Independence. He was asked by the other four members of the committee to write the first draft of the Declaration. When he wrote the Declaration of Independence, he wrote it with common words and phrases so all could understand the plain truth of his statements. He did not consult a book or pamphlet when writing it. Everything came straight from his mind and heart, (Patterson 36). He made many changes to the Declaration before he was happy with what he wrote. He was known throughout the colonies as a great writer on political issues.

John Brown The Sword and the Word Essays -- essays papers

John Brown The Sword and the Word â€Å"I act from a principle,† and â€Å"I say, break the law† are not only the names of two out of the five parts in this book, but the words by which John Brown lived so passionately everyday. At earlier times in his life he lived by his sword as well. The Sword and the Word illustrates John Brown’s own ideas and intentions and how he lived by them. A main issue of this book is that truly a man of his word who believed that morals should outweigh the law of the land, John Brown lived and died for the abolition of slavery and did as much if not more for that cause than many other slaves or free men. You could say this book is a biography but it really focuses on certain aspects and parts of John Brown’s life. It uses a kind of story-telling format, but many of the information and facts of the stories are given to the reader in the form of notes that are to and from many people including John Brown. Stavis’s major thesis is Brown believing â€Å"that a man has a perfect right to interfere by force with the slaveholder, in order to rescue the slave,† and that Brown fought for the freedom of the slaves and believed it was better he break inhumane rules and obey and follow God than to obey the law and sin. He followed his own set of principles and morals. He believed that a man should be honest, God-fearing, and loyal. If a man commits a crime he must be punished. Once he had a man re-arrested for the crime of theft where the man pleaded poverty. The man was thrown in jail but John Brown believed that the man’s family should not suffer for his wrongdoing while he was in jail so John Brown regularly supplied his family with an abundance of provisions. Not only was John Brown honest and fair, but also he was courteous and generous towards others even outside his well-taken care of family. To prove his points, the author includes several stories of things John Brown did in his life that exemplify his unselfishness. Upon hearing that a family miles away was starving and living in poverty one winter John Brown went to the man with a business offer to help the man because he wouldn’t accept just donations. The offer gave the man food and clothing in exchange for his labor the next summer. When the summer time came around, John Brown didn’t even let the man work for him. This is showing the good nature of John Brown’s pers... ...thor also composed the plays, ‘Lamp at Midnight,’ ‘The Man Who Never Died,’ ‘Harpers Ferry,’ ‘Coat of Many Colors,’ and ‘Refuge,’ and wrote Home, Sweet Home! and The Chain of Command. The Sword and the Word is actually a companion volume to Stavis’s ‘Harpers Ferry’ play. Publisher Thomas Yoseloff believes that the book is useful for anyone preparing a production of this story and thinks that it is well put-together with primary sources from history in conjunction with Stavis’s own views and ideas. I agree. We have not yet covered this time period yet, but soon enough we will discuss those crucial years before the civil war in class. However this has still aided and enlightened my studies in American History. It gave me a more in-depth and closer look at the slavery issue and how absurd it was. It gave me a sense of the feelings of the people of the time that John Brown was alive. Enough was learned from this book that the time spent reading it can be justified. I enjoyed reading the book and would recommend it to some one who enjoys learning about that time period in history and the exciting actions and events of a good-hearted man devoting his life for a good cause. John Brown The Sword and the Word Essays -- essays papers John Brown The Sword and the Word â€Å"I act from a principle,† and â€Å"I say, break the law† are not only the names of two out of the five parts in this book, but the words by which John Brown lived so passionately everyday. At earlier times in his life he lived by his sword as well. The Sword and the Word illustrates John Brown’s own ideas and intentions and how he lived by them. A main issue of this book is that truly a man of his word who believed that morals should outweigh the law of the land, John Brown lived and died for the abolition of slavery and did as much if not more for that cause than many other slaves or free men. You could say this book is a biography but it really focuses on certain aspects and parts of John Brown’s life. It uses a kind of story-telling format, but many of the information and facts of the stories are given to the reader in the form of notes that are to and from many people including John Brown. Stavis’s major thesis is Brown believing â€Å"that a man has a perfect right to interfere by force with the slaveholder, in order to rescue the slave,† and that Brown fought for the freedom of the slaves and believed it was better he break inhumane rules and obey and follow God than to obey the law and sin. He followed his own set of principles and morals. He believed that a man should be honest, God-fearing, and loyal. If a man commits a crime he must be punished. Once he had a man re-arrested for the crime of theft where the man pleaded poverty. The man was thrown in jail but John Brown believed that the man’s family should not suffer for his wrongdoing while he was in jail so John Brown regularly supplied his family with an abundance of provisions. Not only was John Brown honest and fair, but also he was courteous and generous towards others even outside his well-taken care of family. To prove his points, the author includes several stories of things John Brown did in his life that exemplify his unselfishness. Upon hearing that a family miles away was starving and living in poverty one winter John Brown went to the man with a business offer to help the man because he wouldn’t accept just donations. The offer gave the man food and clothing in exchange for his labor the next summer. When the summer time came around, John Brown didn’t even let the man work for him. This is showing the good nature of John Brown’s pers... ...thor also composed the plays, ‘Lamp at Midnight,’ ‘The Man Who Never Died,’ ‘Harpers Ferry,’ ‘Coat of Many Colors,’ and ‘Refuge,’ and wrote Home, Sweet Home! and The Chain of Command. The Sword and the Word is actually a companion volume to Stavis’s ‘Harpers Ferry’ play. Publisher Thomas Yoseloff believes that the book is useful for anyone preparing a production of this story and thinks that it is well put-together with primary sources from history in conjunction with Stavis’s own views and ideas. I agree. We have not yet covered this time period yet, but soon enough we will discuss those crucial years before the civil war in class. However this has still aided and enlightened my studies in American History. It gave me a more in-depth and closer look at the slavery issue and how absurd it was. It gave me a sense of the feelings of the people of the time that John Brown was alive. Enough was learned from this book that the time spent reading it can be justified. I enjoyed reading the book and would recommend it to some one who enjoys learning about that time period in history and the exciting actions and events of a good-hearted man devoting his life for a good cause.

The Amazing Edgar Allan Poe :: Biography Biographies Essays

The Amazing Edgar Allan Poe Edgar Allen Poe suffered from depression, which made his writings tragically beautiful, and if you lived his life, you probably would have been depressed too. He was born in 1809 to a couple of actors. He was two when his father abandoned him. His mother, unable to take care of him, left him with John and Frances Allen. His mother died soon after that. The Allens gave him a good upbringing, but never legally adopted him, leaving him as something of an outcast. Much of Poe’s life was spent struggling. He excelled in school, but was ridiculed by his peers because he was the child of actors. He gambled often and lost a lot, often remaining in debt to others. When the Allens came upon some money, Poe was sent to college. When he left he was intent on marrying Sarah Elmira Royster. However; when his debts brought him back home, she had been engaged to another man. He moved away from the Allenses, and joined the Army. It was during his enrollment his first book was published. When Frances Allen died Poe reconciled with John, and agreed to go to West Point Academy. He did not like the academy and soon dropped out. Estranged from John, Poe began his life of hardships. He was constantly in and out of jobs. He eventually settled in with his Aunt Maria Clemm, and married his cousin Virginia Clemm, who was only thirteen years old at the time (he was twenty six). Only six years later Virginia became ill with Tuberculosis and died after a long st ruggle of 5 years. Poe hit a hard depression afterwards, but then cleaned up for the final year of his life. He spent his last year working, and the circumstances around his death remain a mystery. He was found on a Baltimore street, delirious. The debate continues as to whether he was drunk, but some theories even point to Rabies. We will probably never know. Raleigh NC Discussion: Edgar Allen Poe has become known as the master of moody and hair-raising works. His work has been mocked, critiqued, copied, and redone by many (not to mention turned into a spoof by The Simpsons television show. The complete works of Poe number well over 100 stories, biographies, poems, literary analysis, and criticisms. Poe made the most use of his short lifetime if the number of writings can reflect that quality.

Book Report: Shiver Essay

* Samuel Roth – Wolf boy, Grace’s love interest * Grace Brisbane – High school girl who was attacked by Sam’s pack as a young girl, has a strange Obsession with wolves and Sam’s love interest * Olivia – Grace’s Best friend, Bitten by a wolf & decides to turn and spend her life as a wolf * Isabel Culpeper – Jack’s sister, became their friend and keeps their secrets of being a wolf * Jack Culpeper- Turned into a wolf by Sam’s pack. Believed to be dead but keeps contact with his sister and jeopardizes the pack. * Geoffrey Beck – The human pack leader, Sam’s stepfather SUMMARY: For years, Grace has watched the wolves in the woods behind her house. One yellow eyed wolf is the one she can’t seem to live without. Meanwhile, Sam has lived two lives: In winter, the frozen woods, the protection of the pack, and the silent company of a fearless girl. In summer, a few precious months of being human, until the cold makes him shift back again. They met in a very unpredictable way, and knew that Sam was a wolf and used to be Grace’s wolf and Grace was Sam’s summer girl. They’re relationship was sealed by a kiss. They we’re inseparable. But as winter nears, Sam must fight to stay human or risk losing himself, and Grace, forever. At the end of the first story, Jack died after trying some cure, Olivia decided to be a wolf and Beck had his last year of experiencing humanity. But most of all, Sam shifted back to being a wolf and Grace was left alone and was accompanied by her new friend, Isabel.